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Media analysis techniques /

Berger, Arthur Asa

Media analysis techniques / Arthur Asa Berger - 4th ed. - Los Angeles: Sage, 2012. - xv,260p.

Includes bibliographical references and index

ISBN: 9788132110132

Subjects--Topical Terms:
Mass media- techniques

Dewey Class. No.: 302.23 / BER

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