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Business to Business marketing communication

Hart, Norman

Business to Business marketing communication Marketing communication. Norman Hart. - 31st. ed.. - London Kogan Page India 1998 - 363p.: ill.; 26 cm.

ISBN: 074942558X.

Subjects--Topical Terms:
Business communication. Marketing research. Retail trade - Research.

Dewey Class. No.: 651.7 / H37B

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