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Marketing management analysis, planning, implementation, and control

Kotler, Philip

Marketing management analysis, planning, implementation, and control Philip Kotler. - 3rd ed.. - New Delhi Prentice Hall [n.d.] - xxxvii, 789p.: ill.; 25 cm.

ISBN: 8120311787

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8 / K95M

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