Brands the new wealth creators
Brands the new wealth creators
Edited by Susannah Hart and John Murphy; foreword by Tom Blackett..
- Houndmills, London Macmillan Press 1998
- xvi, 224p.; 24 cm.
333659090
Product management. Brand name products - Marketing.
658.827 / B79B
333659090
Product management. Brand name products - Marketing.
658.827 / B79B