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Brands the new wealth creators

Brands the new wealth creators edited by Susannah Hart and John Murphy; foreword by Tom Blackett. - Houndmills, Hampshire Macmillan Press 1998 - xvi, 224p.; 24cm.

ISBN: 333659090

Subjects--Topical Terms:
Product Management. Brand names product - Marketing.

Dewey Class. No.: 658.827 / B79B

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