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Understanding the consumer a psychological approach

Statt, David A.

Understanding the consumer a psychological approach David A. Statt. - London Macmillan Business 1997 - xvi, 332p.; 24 cm.

ISBN: 333660633

Subjects--Topical Terms:
Cosumer behavior. Consumers - Attitudes Consumer satisfaction.

Dewey Class. No.: 658.8342 / S69U

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