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Result oriented marketing

Anderson, Alan H.

Result oriented marketing Alan H. Anderson, Thelma Dobson. - New Delhi Beacon books 1998 - xxxiii, 228p.; 22 cm - (Beacon's result oriented series.) .

On the cover:Skills and activity-based approach. Includes bibliographical refrences and index.

ISBN: 8186104801

Subjects--Topical Terms:
Market surveys. Advertising.

Dewey Class. No.: 658.835 / A49R

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