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Cases in marketing management

Bernhardt, Kenneth L.

Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago Irwin McGraw 1997 - xiv, 665p., ill.; 24cm - (The Irwin series in marketing) .

ISBN: 2561204640

Dewey Class. No.: 658.8 / B45C

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