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Marketing research methodological foundations

Churchill, Gilbert A.

Marketing research methodological foundations Gilbert A. Churchill, Jr. - 6th. ed. - Fort Worth Dryden Press 2002 - xxxiv, 1117 p.; 28 cm - (The Dryden Press series in marketing. .

ISBN: 30983665

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / C36M

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