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Marketing of services

Marketing of services edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. - New Delhi Deep and Deep Publications 2005 - xvi, 172p.; 21cm.

ISBN: 8176297178

Subjects--Topical Terms:
Marketing management; Sales strategy.

Dewey Class. No.: 658.8 / M33M

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