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Service marketing

Service marketing Rolan T. Rust, Anthony J. Zohorik; Timothy L. Keinigham. - New York Harper Collins College Publishing 1996 - xx, 508p., 25cm.

ISBN: 673991458

Subjects--Topical Terms:
Customer services ;Aftersale service ;Customer satesfaction.

Dewey Class. No.: 658.8 / R98S

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