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The Essential brand book over 100 techniques to increase brand value

Nordstrom, K. (Kejell)

The Essential brand book over 100 techniques to increase brand value Iain Ellwood. - 2nd ed. - London Kogan Page 2002 - vii, 322p., ill.; 22cm.

ISBN: 0-7494-3863-0.

Dewey Class. No.: 658.827 / E60E

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