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Marketing research text and cases

Majumdar, Ramanuj

Marketing research text and cases Harper W. Boyd, Ralph Westfall and; Stanley F. Stasch. - 7th ed. - Delhi All India Traveller 1996 - xv, 816p., 24cm.

ISBN: 81-85386-16-1.

Subjects--Topical Terms:
Management Marketing Research Sales Management.

Dewey Class. No.: 658.83 / B75M

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