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Marketing models

Gupta, S.L.

Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - New Delhi Prentice Hall of India 1999 - xv, 803p.: ill.; 25 cm - (Eastern economy edition. .

ISBN: 8120314751

Subjects--Topical Terms:
Marketing - Management. Marketing - Mathematical models. Consumer behavior - Mathematical models.

Dewey Class. No.: 658.801 / L60M

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