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Marketing models

Lilien, Gary L.

Marketing models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.. - New Delhi PrenticeHall of India 1999 - xv, 803p.: ill.; 25 cm. - (Eastern economy edition. .

ISBN: 8120314751

Subjects--Topical Terms:
Marketing - Management. Marketing - Mathematical Models. Consumer Behavior - Mathematical Models.

Dewey Class. No.: 658.801 / L60M

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