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Market leadership strategies for service companies creating growth, profits, and customer loyalty

Terrill, Craig

Market leadership strategies for service companies creating growth, profits, and customer loyalty Craig Terrill and, Arthur Middlebrooks. - Chicago NTC Business Books 1999 - xvi, 268p.: ill.; 23cm - (American marketing association). .

ISBN: 0-8442-2441-3.

Dewey Class. No.: 658.8 / T29M

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