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Advertising and promotion an integrated marketing communications perspective

Belch, George Edward

Advertising and promotion an integrated marketing communications perspective George Edward. Belch, Michael A. Belch. - 5th ed.. - Boston McGraw Hill 2001 - 795p.; 28cm - (The McGraw-Hill / Irwin series in marketing). .

ISBN: 0-07-231445-1.

Dewey Class. No.: 659.1 / B40A

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