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Marketing strategy planning and implementation

Walker, Orville C.

Marketing strategy planning and implementation Orville C. Walker, Harper W. Boyd; Jean Claude Larreche. - 3rd ed. - New Delhi Tata McGrawHill Publications 2000 - xxi, 393p., 26cm.

ISBN: 0-07-043553-7.

Dewey Class. No.: 658.8 / W13M

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