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ECB-ULKA brand building advertising concepts and cases

Parameshwaran, M.G.

ECB-ULKA brand building advertising concepts and cases M.G. Parameshwaran. - New Delhi Tata McGrawHill Publications 2001 - x, 212p., col.ill.; 28cm.

ISBN: 0-07-462228-4.

Dewey Class. No.: 659.1 / P15B

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