From brand vision to brand evaluation strategically building and sustaining brands
de Chernatony, Leslie
From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony. - New Delhi Butterworth Heinemann 2001 - xvii, 293p.: ill.; 23cm.
0-7506-4614-4.
658.827 / C33F
From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony. - New Delhi Butterworth Heinemann 2001 - xvii, 293p.: ill.; 23cm.
0-7506-4614-4.
658.827 / C33F
