Advertising communications and promotion management
Rossiter, John R.
Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - Boston Irwin McGraw Hill 1997 - xvi, 640p.: ill.; 28cm - (McGraw Hill series in marketing). .
0-07-114667-9.
659.1 / R89A
Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - Boston Irwin McGraw Hill 1997 - xvi, 640p.: ill.; 28cm - (McGraw Hill series in marketing). .
0-07-114667-9.
659.1 / R89A
