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Customer relationship management emerging concepts, tools and applications

Customer relationship management emerging concepts, tools and applications editors, Jagdish N. Sheth, Atul Parvatiyar; G. Shainesh. - New Delhi Tata McGrawHill Publications 2001 - xv, 543p.: ill.; 26cm.

ISBN: 0-07-043504-9.

Dewey Class. No.: 658.812 / C94C

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