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Marketing engineering computer assisted marketing analysis and planning

Lilien, Gary L.

Marketing engineering computer assisted marketing analysis and planning Gary L. Lilien, Arvind Rangasamy. - Massachusetts Addison Wesley Longman 1997 - xvii, 350p.: ill.; 27cm.

ISBN: 0-321-00194-x.

Dewey Class. No.: 658.8020285 / L60M

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