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Services marketing the Indian perspectives; text and readings

Shanker, Ravi

Services marketing the Indian perspectives; text and readings Ravi Shanker. - New Delhi Excel Books c2002. - xvi, 656p.: ill.; 24 cm.

ISBN: 8174462708

Subjects--Topical Terms:
Service Industries - India - Marketing - Case Studies. Service Industries - India - Management. Customer Services - Marketing - Management.

Dewey Class. No.: 658.809 / S29S

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