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Marketing management text and cases

Darymple, Douglas J.

Marketing management text and cases Douglas J. Darymple, Leonard J. Parsons. - 7th ed.. - New York John Wiley 2000 - xii, 707p: ill.; 25cm.

ISBN: 0 - 471 - 33238 - 0.

Dewey Class. No.: 658.8 / D17M

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