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Services marketing people, technology, strategy

Lovelock, Christopher

Services marketing people, technology, strategy Christopher Lovelock. - 4th ed. - Delhi Addison Wesley Longman 2001 - xviii, 717p.: ill.; 24cm.

ISBN: 81 - 7808 - 352 - 3.

Dewey Class. No.: 658.802 / L82S

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