Principles and practice of marketing
Jobber, David
Principles and practice of marketing David Jobber. - 2nd ed. - New Delhi McGraw Hill 1998 - xvii, 711p.: ill.; 26cm.
0 - 07 - 709435 - 2.
658.8 / J47P
Principles and practice of marketing David Jobber. - 2nd ed. - New Delhi McGraw Hill 1998 - xvii, 711p.: ill.; 26cm.
0 - 07 - 709435 - 2.
658.8 / J47P