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Service marketing concepts, applications and cases

Rampal, M.K.

Service marketing concepts, applications and cases M.K. Rampal, S.L. Gupta. - New Delhi Galgotia 2002 - xxi, 615p.; 25cm.

ISBN: 8185989567

Subjects--Topical Terms:
Marketing - Management Sales Management.

Dewey Class. No.: 658.8 / R17S

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