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Brand leadership

Aaker, David A.

Brand leadership David A. Aaker, Erich Joachimsthaler. - London Simon and Schuster 2002 - xii, 351p.: ill.; 22 cm.

ISBN: 074320767X.

Subjects--Topical Terms:
Marketing Advertising.

Dewey Class. No.: 658.827 / A11B

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