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Business marketing connecting strategy, relationships and learning

Dwyer, F. Robert

Business marketing connecting strategy, relationships and learning F. Robert Dwyer, John F. Tanner, Jr.; F. Robert Dwyer, John F. Tanner, Jr.. - 2nd ed. - New Delhi McGrawHill 2002 - xxix, 705p.: ill.; 25cm.

ISBN: 0 - 07 - 112332 - 6.

Dewey Class. No.: 658.8 / D97B

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