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Branding concepts and process

Pati, Debashis

Branding concepts and process Debashis Pati; Debashis Pati. - Delhi Macmillan 2002 - xi, 212p., 22cm.

ISBN: 0 - 333 - 93715 - 5.

Dewey Class. No.: 658.827 / P22B

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