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Simplicity marketing end brand complexity, clutter, and confusion

Cristol, Steven M.

Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol, Peter Sealey. - New York Free Press 2000 - x, 274p., 23cm.

ISBN: 0 - 684 - 85918 - 1.

Dewey Class. No.: 658.8 / C73S

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