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Consumer behavior concepts and applications

Loudon, David L.

Consumer behavior concepts and applications David L. Loudon, Albert J. Della Bitta. - 4th ed. - New Delhi Tata McGraw Hill 2002 - xxiii, 788p., 25cm.

ISBN: 0 - 07 - 047381 - 1.

Dewey Class. No.: 658.8341 / L28C

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