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Managing Indian brands marketing, concepts and strategies

Ramesh Kumar, S.

Managing Indian brands marketing, concepts and strategies S. Ramesh Kumar; S. Ramesh Kumar. - New Delhi Vikash Publishing House 2001 - xiv, 487p., 24cm.

ISBN: 81 - 259 - 0937 - 0.

Dewey Class. No.: 658.827 / R17M

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