Semiotics, marketing and communication beneath the signs, the strategies
Floch, Jean Marie
Semiotics, marketing and communication beneath the signs, the strategies Jean Marie Floch. - New York Palgrave Publications 2001 - xiii, 225p., 22cm.
0 - 333 - 76014 - x.
658.802 / F59S
Semiotics, marketing and communication beneath the signs, the strategies Jean Marie Floch. - New York Palgrave Publications 2001 - xiii, 225p., 22cm.
0 - 333 - 76014 - x.
658.802 / F59S
