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Consumer behavior building marketing strategy

Hawkins, Del I.

Consumer behavior building marketing strategy Del I. Hawkins, Roger J. Best; Kenneth A. Coney. - New Delhi Tata McGraw Hill 2002 - xxiv, 775p.: ill.; 26cm.

ISBN: 0 - 07 - 048665 - 4.

Dewey Class. No.: 658.8342 / H43C

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