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The Power of cult branding How 9 magnetic brands turned customers into loyal followers

Ragas, Matthews W.

The Power of cult branding How 9 magnetic brands turned customers into loyal followers Matthew W. Ragas, Bolivar J. Bueno. - California Prime Publishing 2002 - xliv, 178p., 24cm.

ISBN: 0 - 7615 - 3694 - 9.

Dewey Class. No.: 658.827 / R13P

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