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Marketing strategy

Ferrell, O.C.

Marketing strategy O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr.; O.C. Ferrell, Michael D. Hartline; George H. Lucas, Jr. - 2nd ed. - Fort - Worth Harcourt College 2002 - xxvi, 469p., 26cm.

ISBN: 0 - 03 - 032103 - 4.

Dewey Class. No.: 658.802 / F35M

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