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Marketing management planning, implementation and control, global perspective Indian context

Ramaswamy, V S

Marketing management planning, implementation and control, global perspective Indian context V. S. Ramaswamy, S. Namakumar. - 3rd. ed. - Delhi Macmillan India 2002 - xxxv, 748p.: ill.; 28cm.

ISBN: 333937198

Subjects--Topical Terms:
Marketing - Management Marketing - India - Case studies. - Management.

Dewey Class. No.: 658.8 R17M / R17M

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