Advertising promotion supplemental aspects of integrated marketing communications
Shimp, Terence A
Advertising promotion supplemental aspects of integrated marketing communications Terence A. Shimp. - 5th ed. - Forth Worth Dryden, Harcourt College [n. d.] - 674p., 24cm.
659.1 / S40A
Advertising promotion supplemental aspects of integrated marketing communications Terence A. Shimp. - 5th ed. - Forth Worth Dryden, Harcourt College [n. d.] - 674p., 24cm.
659.1 / S40A