Marketing management planning, implementation and control, global perspective Indian context

Ramaswamy, V S

Marketing management planning, implementation and control, global perspective Indian context V. S. Ramaswamy, N. Namakumari. - 3rd ed. - Delhi Macmillan 2002 - xxxv, 748p., 28cm.

0-333-937-19-8.

658.8 / R17M
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