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Advertising and promotion and supplemental aspects of integrated marketing communications

Shimp, Terence A

Advertising and promotion and supplemental aspects of integrated marketing communications Terence A. Shimp. - 6th ed. - South Western Thomson 2003 - xxi, 650p., 26cm.

ISBN: 0-03-035271-1.

Dewey Class. No.: 659.1 / S40A

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