Marketing research
Aaker, David A
Marketing research David A. Aaker, V. Kumar, [and] George S. Day. - 7th. ed. - New York John Wiley 2004 - xv, 751p.; 22cm.
9971513897
Marketing research Consumers - Attitudes.
658.83 / A11M
Marketing research David A. Aaker, V. Kumar, [and] George S. Day. - 7th. ed. - New York John Wiley 2004 - xv, 751p.; 22cm.
9971513897
Marketing research Consumers - Attitudes.
658.83 / A11M