Essentials of marketing
Lancaster, Geoff
Essentials of marketing Geoff Lancaster, Lester Massingham; Ruth Ashford. - 4th ed. - New Delhi McGraw Hill 2002 - xiv, 549p., 25cm.
0-07-70986-08.
658.8 / L17E
Essentials of marketing Geoff Lancaster, Lester Massingham; Ruth Ashford. - 4th ed. - New Delhi McGraw Hill 2002 - xiv, 549p., 25cm.
0-07-70986-08.
658.8 / L17E