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Marketing channels a relationship management approach

Pelton, Lou E

Marketing channels a relationship management approach Lou E. Pelton, David Strutton; James R. Lumpkin. - 2nd ed. - New Delhi McGraw Hill 2002 - xxvi, 514p., 24cm.

ISBN: 0-07-120705-8.

Dewey Class. No.: 658.84 / P33M

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