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Services marketing

Clow, Kenneth E.

Services marketing Kenneth E. Clow, David L. Kurtz. - 2nd ed.. - New Delhi Biztantra 2003 - xii, 460p; 28cm.

ISBN: 8177223763

Subjects--Topical Terms:
Marketing; Service industries; Customer services.

Dewey Class. No.: 658.802 / C45S

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