Strategic marketing planning and evaluation
Lancaster, Geoff
Strategic marketing planning and evaluation Geoff Lancaster, Laster Massingham. - New Delhi Crest 2004 - 187p.; 23cm.
8124204470
Marketing.
658.8 / L17S
Strategic marketing planning and evaluation Geoff Lancaster, Laster Massingham. - New Delhi Crest 2004 - 187p.; 23cm.
8124204470
Marketing.
658.8 / L17S