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Services marketing management an international perspective

Kasper, Hans

Services marketing management an international perspective by Hans Kasper, Piet van Helsdingen, Wouter de Vries. - Chichester John Wiley 2000 - xviii, 750 p.; 24cm.

ISBN: 471984906

Subjects--Topical Terms:
Marketing Customer relations Service level agreement.

Dewey Class. No.: 658.802 / K13S

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