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Marketing research text and cases

Boyd Jr., Harper W.

Marketing research text and cases Harper W. Boyd Jr., Ralph Westfall, Stanley F. Stasch. - 7th. ed.. - Delhi All India Traveller 1999 - xv, 816p.; 24cm.

ISBN: 8185386161

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / B75M

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