Marketing management

Cravens, David W.

Marketing management David W. Cravens, Gerald E. Hills [and] Robert B. Woodruff. - Delhi A.I.T.B.S. 2005 - xx, 714p.; 24cm.

8185386927

658.8 / C70M
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA